Nike is the dumbest company
Nike's business model is to sell shoes and apparel. As much of it as possible. But they messed up trying to limit releases to make shoes feel rare which is dumb. This is a publicly traded company. Your job is to make as much money as possible. If there's a million people that want a certain pair of Jordans, then you make that many so you can maximize your profits. You don't go and make 50,000 pair to increase interest. Stop being dumb and meet the demand so you can make more money. But I'm afraid you have screwed that up now. No one will ever look at Nike the same way they did 15 years ago. Between making their shoes purposely hard to get and then having the stupid idea of going direct to consumer a few years ago, they now have the title of the dumbest company ever.